Kloeckner Metals

Kloeckner Metals operates at massive scale. My role has been to help ensure their creative work carries the same level of strength, clarity, and consistency. As a cross-functional creative partner supporting the entire North American organization, I collaborate closely with marketing, leadership, sales, and internal teams to bring strategic campaigns and brand storytelling to life across channels.

Brand

Kloeckner Metals Corporation is a leading distributor, manufacturer, and service center for steel and non-ferrous metals in North America. With 45+ locations across the United States and Mexico and a global network exceeding 120 facilities, Kloeckner serves a diverse range of industries — from automotive and construction to HVAC, oil and gas, and fabrication — with extensive inventories, advanced processing capabilities, and digital-forward solutions.

Audiences

  • Industrial buyers & procurement professionals

  • Engineers & fabricators

  • Corporate stakeholders and partners

Deliverables

  • Visual Identity

  • CTV Ads

  • OOH

  • Display

  • Copywriting

  • Social Media

CTV Ad Campaign

As a part of the “We Are Building North America” campaign, these targeted CTV ads are reaching the right audience to utilize the unparalleled service of Kloeckner Metals as they are accessible nationwide, fulfilling continental needs.

A clean motion graphic that is not distracting, flexible in multiple formats and usable in CTV, social media, and display ads.

Motion Graphic

The Sound of Steel

Kloeckner Metals may be a B2B brand, but its facilities are full of unexpected ASMR moments. We introduced The Sounds of Steel, a social-first content series that highlights the rhythmic, tactile sounds of metal processing. The result was a refreshingly human take on industrial work and a piece of content that resonated strongly with audiences across social channels.

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