Purchasing Power

Purchasing Power’s “We Gotchu” campaign represented one of the brand’s most significant brand marketing initiatives, shifting the narrative from transactional benefits to emotional connection. Designed for CTV, the campaign elevated the brand’s voice, humanized its mission, and reinforced Purchasing Power as a trusted partner for working families.

This work marked a strategic investment in brand storytelling, helping Purchasing Power show up not just as a benefit, but as a brand that genuinely understands and supports the people it serves.

Brand

Purchasing Power is a financial wellness benefit that helps employees make essential purchases through responsible, interest-free payments directly from their paycheck. By removing traditional credit barriers, Purchasing Power provides access, dignity, and peace of mind, especially during life’s most important moments.

Audience

  • Working Americans employed by companies offering Purchasing Power as a financial wellness benefit

  • HR leaders

  • Benefits decision-makers

Team

Christian Mitchell - Executive Creative Director
Ryan Barbee - Creative Director
Isaiah Brown - Design Lead

Responsibilities

  • Co-developing the campaign concept and creative direction

  • Writing and refining story treatments for multiple video executions

  • Creating detailed storyboards to guide narrative flow, pacing, and visual tone

  • Collaborating on copywriting, including messaging beats and emotional moments

  • Ensuring visual consistency and brand alignment across all planned videos

We Gotchu

At the end of the day, “We Gotchu… and you’ve got this.”

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