Rent.
Rentpath has evolved into Rent. The most powerful marketing platform in multifamily. With this exciting new chapter came a whole new identity! In addition, we launched a nationwide brand awareness campaign with CTV ads, OOH billboards in 13 major cities, and an aggressive social media campaign. This resulted in a tremendous increase in traffic and qualified leads for the Rent. network clients responsible for bringing in 40% of all traffic and 60% of all qualified leads.
Brand
Rent. is an internet listing service that focuses on promoting apartments and rental properties, as well as providing property management companies with digital/automation solutions.
Audiences
Renters
Gen Z and Millenials
Property Management Companies (PMCs)
Multifamily marketers
Deliverables
Brand Identity
OOH
CTV Ads
Display
Copywriting
Social Media
Brand Identity
CTV Ad Campaign
“The perfect place” brand campaign was developed as part of a broader rebrand, helping significantly elevate brand recognition and awareness across key audiences.
Experiential
